Housing New York
Branded Merchandise

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Copywriting
Illustration
Marketing Strategy
Merchandise Design
Print Design + Production

Housing New York is a branded merchandise line, released at all Housing Works Thrift Shops and the Housing Works Bookstore Cafe. 

At first look, the illustrations feature New York City. However, visibly intertwined in the cityscape illustration are Housing Works’ activists, healthcare sites, and the bookstore and thrift shops.